Born in Alessandria, Italy, in 1977, Alessandro Rolando studied Computer Science at the University of Oriental Piedmont and Genoa.

After several experiences in international IT companies, Alessandro founded Madwebs in 2002. With a passion for the world wide web and the vision that e-commerce would be the next big thing, he focused his attention on web marketing aspects. In the following years, he acquired competencies in mobile development, starting from Symbian and Windows CE, arriving at iOS and Android, when the market became more mature.

Madwebs is the ideal software house for e-commerce merchants. With a fashion retail industry customization, it powers several leader made-in-italy websites with an income of more than 50M Euro/year in over 100 countries.

In 2019 Alessandro started developing Inferendo, artificial intelligence and recommendation system innovative startup.