Born in Alessandria, Italy, in 1977, Alessandro Rolando studied Computer Science at University of Oriental Piedmont and Genoa.

After several experiences in international IT companies, Alessandro founded Madwebs in 2010. With the passion for the world wide web and vision that e-commerce would have been the next big thing, he focused his attention to web marketing aspects. In the following years he acquired competencies in mobile development, starting from Symbian and Windows CE, arriving to iOS and Android, when market became more mature.

Madwebs is the ideal software house for e-commerce merchants. With a fashion retail industry customization, it powers several leader made-in-italy websites with an income of more than 50M Euro/year in over 100 countries.

In 2019 Alessandro starts developing Inferendo, artificial intelligence and recommendation system innovative startup.